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Limited-Edition Titan-Inspired Soaps - Dr. Squatch Launches 'Godz...

(TrendHunter.com) Dr. Squatch has launched two limited-edition soaps inspired by...

Nike Fits the Air Force 1 Low "Sail Brown" With Patent ...

Name: Nike Air Force 1 LowColorway: "Sail Brown"SKU: IH7332-001MSRP: TBCRel...

_J.L-A.L_ Celebrates Eliminator’s 25th Anniversary With a Speci...

_J.LA.L, founded by British designer Jean-Luc Ambridge, is set to release a spec...

Our Thinking

By Ken Muench

consumers in china, france, the us and Mexico told us these THREE things about covid

Like every other marketer and strategist on planet earth, our attention has been momentarily turned to COVID-19. And since we can’t personally do a damn thing...

By Nicholas Gomez

Billie Eilish: A Glimpse into the mildly twisted minds of Gen Z

"We wrote an album about depression, and suicidal thoughts, and climate change" -Billy Eilish The post Billie Eilish: A Glimpse into the mildly twisted minds of...

By Jack Lettenmair

Dumbing Down Distinctiveness

The real secret sauce of distinctiveness is consistency. Repetition. Staying on course and never wavering, even when tempted to switch things up The post Dumbin...

By Abby Batcheller

The Purposelessness of Brand Purpose

Amidst today's prevalence of wokeness and greenwashing among brands, it's easy to forget that the basic idea of a brand having a "purpose" wasn't even a thing j...

By Ken Muench

RED: MARKETING SCIENCE WITHOUT THE B.S.?

Over the last ten years, there’s been a ton of groundbreaking work done by legitimate academics in the field of marketing. The explosion of Behavioral Economi...

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