Imagine yourself going into a cookie shop and paying with a credit card. What kind of emotions would you feel? Are you proud, e...

At Collider, we live by the R.E.D. Framework. If you want to learn more about it, we explain it here. If you were one of the 96 million people watching the Supe...

Over the last ten years, there’s been a ton of groundbreaking work done by legitimate academics in the field of marketing. The explosion of Behavioral Economi...